NEW Studio (TM) / V Show

Exhibition

RISK AND ORIGINALITY ARE ABOUT TO BE EXPLORED IN COMMERCIAL ART

We are pleased to present V
A collaboration as dynamic as it is unique between:

MATT & AUSTIN, (NEW)
ANDREW & SPENCER, (PEEPSHOW)
RON JONZO, (RONZO INDUSTRIES)
LUCY & AL, (BEAT 13)
JAKE, (DETONATOR)
MR PINKS (PINKY)
JODY BARTON, (BIG ACTIVE)

V brings together a heavyweight group of eminently talented
artists - their collective influence already being felt in diverse
and far flung corners of the media. St.Luke's advertising agency
is the venue for what will be a highly innovative, venue-specific
collaborative art project.

IN THE CURATING CORNER:

Austin Cowdall and Matt Hamilton of NEW. From their control
centre 20 floors up in a South London tower block, NEW have
swooped to conquer, applying their lo-tech urban street art
and new-tech edginess to iconic effect for The Face, Levi's,
Mother, The Guardian Guide, Time Out, Lodown magazine, The
British Council and the simian eclecticism of The Illustrated Ape
Magazine, for which they have provided illustration, design and
art direction.

This mutually inspiring creative relay will take place with ten
equally acclaimed illustrators, resulting in three pieces of original
collaborative artwork, to be painted directly onto
the exhibition space.

IN THE COLLABORATIVE CORNER:

ANDREW and SPENCER from PEEPSHOW, whose clients include
the BBC, PERVERTED SCIENCE, and GRAPHICS INTERNATIONAL
are ready to go the distance, as is RON JONZO, who has already
shown impressive form with his LEVIS, RED BULL & MITSUBISHI
combination. LUCY and AL from BEAT 13 (CARHARTT, MTV, EMI)
are definitely not punching above their weight, and weaving with
comparable flare is JAKE, whose clients include The Prodigy,
Lucas Films and Ugly Duckling. MR PINKS has sparred with such
luminaries as CHRISTIAN DIOR, MAHARISHI and FCUK, whilst
JODY BARTON counts GREENPEACE, VIOLENT DELIGHT and VICE
Magazine among his most high profile conquests.

The blend of styles promises a mixed-media meltdown of cutting
edge illustration and design that has its finger so hard on the pulse
its fingerprints have worn away. DJ's to be confirmed and special
V Stall from the likes of artist and collector Mark Pawson
(Urban Outfitters and Tatty Devine) will mark the event out as
much more than just another Private View!

Witness an extraordinary display of vital commercial artistry:

St.Luke's, 22 Duke's Road (Euston Station/Tube) London WC1H 9PN
Wednesday 24 September 6pm - 9pm

Exhibition continues (by appointment)
Thursday 25th September to Friday 10th October 2003

For more information, please contact Matt or Austin at NEW
CALL +44 (0)20 7708 5936 or EMAIL theStudio@NEW-online.co.uk

V FILM Plug-in / Play-me

LOADING...

V LAUNCH photographs

...CHEERS TO HOEGAARDEN, GLENFIDDICH, STOLITCHNAYA, GINGER IMP'S, CARHARTT ...AND YOU!*

V PRESS ARTICLES: PREVIEWS / REVIEWS / MORE LINKS

V-SIGN: GRAFIK Magazine

An industrial-size vat of bright white emulsion was delivered
to the premises of St Luke's advertising agency in London in October,
brought in for the sorry task of painting over a fantastic mural that had
graced the agency's walls since September. The V exhibition saw ten British
illustrators -- Austin Cowdall and Matt Hamilton (NEW), Andrew and Spencer
(Peepshow), Ron Jonzo (Jonzo Industries), Lucy and Al (Beat 13), JAKe
(Detonator), Mr Pinks (Pinko) and Jody Barton (Big Active) --
go crazy with their paint brushes, spray cans, stencils and markers to
create a sprawling mass of line and colour. The temporary mural was
an eye-popping treat for visitors to St Luke's.
Shame they didn't have the chutzpah to keep it up there.
GRAFIK Magazine - December 2003

V LONDON: The Guardian Guide

Ten illustrators, two of whose work has graced the Guide
(the David Beckham cover, complete with Blutack snot? That
was by Matt Hamilton & Austin Cowdall, curators of this show),
and the remainder of whom work for mags from the Face and the
Illustrated Ape to Vice, not to mention for everyone from Levi's
to Christian Dior, will be showing work in a collaborative show
this week. With this site-specific joint effort they aim to remove
a lot of art-world prejudice towards "commercial art", and not
before time. BECKY CARROLL - The Guide, 20/09/03.

V SHOW: Time Out Magazine

Design team NEW and eight other commercial artists have created
the V Exhibition together. Using the graphics programme Photoshop TM,
NEW are able to create a blank canvas, add their bit and email it onto the next
collaborator so the piece develops as a series of reactions to each artists'
contributions. To view you'll need to phone... TO - 17/09/03.

V EXHIBITION: The Times Newspaper

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V SHOW / REGGAE ALLSTARS: SleazeNation

COLLECT 'EM ALL... They may not have hung out since the ark
burnt down, but now Reggae Allstars have got all the people
together again. Their new range of tees, pin badges and posters
chart the makers' own favourite Jamaican recording artists and
includes people such as Augustus Pablo, Lee Perry, Junior Delgado
and Big Youth. An administrative oversight must account for the
unfortunate absence of the ultimate skanker: Mick Hucknell.
NICOLA EVANS - SleazeNation, October 2003.

V: IDANDA.net

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V: Stickernation.net

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V: Wooster NYC

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